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1 endorse a product
гл.марк. рекомендовать товар, выступать в поддержку товара (подтверждать полезные свойства товара и побуждать потребителей приобрести его; рекомендовать товар могут общественные и специализированные организации; знаменитости, участвующие в рекламе товара; потребители, испытавшие товар)The American Lung Association does not endorse the product. — Американская легочная ассоциация не выступает в поддержку данного товара.
National Advisory Committee members are not allowed to endorse the product by wearing apparel or displaying promotional items. — Члены Национального консультационного комитета не должны выступать в поддержку товара, напр., носить одежду, рекламирующую товар, или демонстрировать рекламные материалы.
He endorses the product as safe for children. — Он рекомендует данный товар как безопасный для детей.
A famous hockey player is used to endorse the product. — Знаменитый хоккеист привлекается для рекламы товара.
Many celebrities are paid to endorse products. — Многим знаменитостям платят за их слова в поддержку товаров.
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2 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
3 endorse product
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4 testimonial
1. сущ.1) общ. характеристика, рекомендательное письмо (документ, содержащий информацию о квалификации, характере и т. д. какого-л. лица)2) марк., рекл. свидетельство, рекомендация (высказывание известного в обществе или в определенных кругах человека, выявляющее его положительное отношение к качеству определенного продукта, что используется в рекламных целях)Syn:endorsement 3)See:3) пол. рекомендация (пропагандистский прием, заключающийся в предложении поддержать что-л., поскольку это поддерживают широко известные люди; один из восьми основных приемов по классификации Института анализа пропаганды)See:2. прил.1) общ. рекомендательныйSee:2) юр. свидетельствующий, доказательный, доказывающий
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1) свидетельство: заявление широкоизвестного лица, публичного деятеля о том, что оно удовлетворено качеством продукта; используется в рекламе товаров; в США такого рода свидетельства регулируются правилами Федеральной комиссии по торговле; = endorsement; 2) рекомендация, характеристика; 3) удостоверение, сертификат, аттестат. -
5 testimonial advertising
рекл. = testimonial advertisementSee:Англо-русский экономический словарь > testimonial advertising
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6 word-of-mouth advertising
рекл. реклама из уст в уста (распространение информации о продукте путем его рекомендации друзьям, родственникам и пр.)See:* * *реклама, создаваемая потребителями* * *рекламирование нового товара или услуги покупателем, который рассказывает своим друзьям, соседям и знакомым о достоинствах товараАнгло-русский экономический словарь > word-of-mouth advertising
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7 programme
1. nпрограмма; план
- ad hoc programme
- adjustment programme
- administrative programme
- advertising programme
- advertising and promotional programme
- allocation programme
- application programme
- approved programme
- audit programme
- austerity programme
- baseline programme
- bilateral programme
- bills programme
- broadened programme
- budgeting programme
- business support programme
- buy-out programme
- census programme
- certification programme
- commercial paper programme
- commissioning programme
- common programme
- comprehensive programme
- construction programme
- control programme
- cost-effectiveness programme
- crash programme
- credit programme
- current programme
- demonstration programme
- design programme
- detailed programme
- development programme
- diagnostic programme
- diversification programme
- economic programme
- efficient programme
- emergency programme
- engineering programme
- evaluation programme
- exhibition programme
- expansion programme
- expense reduction programme
- experimental programme
- exploration programme
- export programme
- extended programme
- extension programme
- extra-budgetary programme
- feasible programme
- federal programme
- financial programme
- follow-up programme
- framework programme
- frequent buyer programme
- general programme
- general work programme
- harvesting programme
- health care programme
- heavy programme
- import programme
- index programme
- indicative programme
- industrial programme
- industrialization programme
- industry-oriented programme
- inspection programme
- investigation programme
- investment programme
- joint programme
- large-scale programme
- licensed programme
- licensing programme
- loading programme
- long-range programme
- long-term programme
- management programme
- manufacturing programme
- marketing programme
- military programme
- modernization programme
- modified programme
- operating programme
- operational programme
- operative programme
- optimum programme
- original programme
- output programme
- output control programme
- outreach programme
- package programme
- packaged computer programme
- pilot programme
- preliminary programme
- price support programme
- priority programme
- privatization programme
- processing programme
- product improvement programme
- production programme
- promotion programme
- proposed programme
- public housing programme
- public welfare programme
- public works programme
- purchasing programme
- purpose-oriented programme
- quality programme
- quality check programme
- rebuilding programme
- recovery programme
- reinterview programme
- relief programme
- research programme
- restructuring programme
- revised programme
- safety programme
- sale-and-leaseback programme
- sales programme
- sales development programme
- sales promotion programme
- selling programme
- source programme
- special programme
- sponsored programme
- stabilization programme
- standardization programme
- standby lending programme
- stock-buyback programme
- target programme
- technical programme
- technological programme
- testing programme
- training programme
- turnaround programme
- updating programme
- user programme
- working programme
- World Food Programme
- zero-defects programme
- programme for economic rehabilitation
- programme for exploration
- programme for investigation
- programme for research
- programme of action
- programme of cooperation
- programme of demonstration
- programme of development
- programme of financing
- programme of instruction
- programme of purchases
- programme of training
- programme of a visit
- programme of work
- agree upon a programme
- approve a programme
- carry out a programme
- commit smb to a programme
- continue with a programme
- co-finance a programme
- coordinate programmes
- cooperate in a programme
- curtail the investment programme
- define a programme
- develop a programme
- disclose a programme
- draw up a programme
- elaborate a programme
- endorse a programme
- establish a programme
- execute a programme
- finance a programme
- formulate a programme
- implement a programme
- initiate a programme
- launch a programme
- lay down a programme
- maintain a programme
- make a programme
- map out a programme
- modify a programme
- negotiate a programme
- offer a programme
- prepare a programme
- project a programme
- propose a programme
- realize a programme
- reconsider a programme
- revise a programme
- roll back a programme
- sponsor a programme
- squeeze social programmes
- suspend a programme
- work out a programme2. vсоставлять программу или план; планировать; программироватьEnglish-russian dctionary of contemporary Economics > programme
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8 support
1. n поддержка, помощьI hope to have your support — я надеюсь, что вы меня поддержите
2. n опора, оплотthe elder son is the support of the family — старший сын — опора семьи
3. n кормилец4. n средства к существованию5. n финансовое обеспечение, содержаниеthe school draws its support from public subscriptions — школа существует на средства, собранные общественностью
6. n обеспечениеdepot support — обеспечение, осуществляемое складом
7. n воен. материально-техническое обеспечение8. n театр. актёр или актриса на вторых или выходных ролях9. n жив. основа, основание10. n тех. кронштейн11. n тех. штатив12. n тех. горн. стойка13. n тех. суппорт, держатель14. n спорт. упор15. n спорт. наплыв16. n спорт. эк. закупка для поддержания цен, интервенционная скупка17. v поддерживать, подпирать18. v помогать, поддерживать; содержать19. v воен. обеспечивать; обслуживать20. v оказывать поддержку; придавать силы21. v спорт. быть поклонником22. v защищать; помогать, содействоватьto support the peace policy — поддерживать мирную политику, выступать в защиту политики мира
23. v подтверждать, служить доказательствомlend support — оказывать поддержку; подтверждать
24. v выдерживать, выносить, сносить25. v театр. играть вторые роли, участвовать в эпизодахfront lying support hang on low bar — вис лежа на н.ж.
26. v эк. поддерживать на определённом уровнеСинонимический ряд:1. backing (noun) backing; patronage; promotion2. blessing (noun) blessing; favor; succor3. brace (noun) abutment; brace; buttress; column; crutch; foundation; mainstay; prop; shore; stay; strut; truss; underpinner; underpinning; underpropping4. defense (noun) defense; evidence; justification; reasoning5. help (noun) aid; assist; assistance; comfort; hand; help; lift; relief; secours; succour6. living (noun) alimentation; alimony; bread; bread and butter; keep; livelihood; living; maintenance; provision; salt; subsistence; sustenance; upkeep7. advance (verb) advance; champion; promote8. advocate (verb) advocate; back; defend; endorse; forward; further; get behind; plump for; side with; stand behind9. bear (verb) abide; accept; bear; brook; digest; endure; go; go through; lump; put up with; stand; stick out; stomach; suffer; swallow; sweat out; take; tolerate; undergo10. bear up (verb) bear up; bolster; brace; buoy up; buttress; carry; prop; shore up; strengthen; sustain; underprop; upbear11. finance (verb) finance; fund; subsidize12. help (verb) abet; aid; assist; help; relieve; succour13. maintain (verb) buoy; keep; keep up; maintain; nourish; nurture; provide for14. sponsor (verb) patronise; sponsor15. uphold (verb) backstop; hold; hold up; side; uphold16. verify (verb) confirm; corroborate; establish; substantiate; verifyАнтонимический ряд:betray; block; check; circumvent; counteract; cripple; defeat; desert; destroy; disconcert; discontinue; discourage; dishearten; drop; neglect; oppose; opposition; succumb; superstructure; weaken
См. также в других словарях:
endorse — [[t]ɪndɔ͟ː(r)s[/t]] endorses, endorsing, endorsed 1) VERB If you endorse someone or something, you say publicly that you support or approve of them. [V n] I can endorse their opinion wholeheartedly. [V n] ...policies agreed by the Labour Party… … English dictionary
endorse — verb 1) endorse a product Syn: support, back, agree with, approve (of), favor, subscribe to, recommend, champion, stick up for, uphold, affirm, sanction; informal throw one s weight behind, okay See note at … Thesaurus of popular words
product endorsement — / prɒdʌkt ɪnˌdɔ:smənt/, endorsement advertising /ɪn dɔ:smənt ˌædvətaɪzɪŋ/ noun advertising which makes use of famous or qualified people to endorse a product ● Which celebrities have agreed to contribute to our endorsement advertising? ● Product… … Marketing dictionary in english
Product liability — is the area of law in which manufacturers, distributors, suppliers, retailers, and others who make products available to the public are held responsible for the injuries those products cause. Product liability in the United StatesIn the United… … Wikipedia
endorse — [en dôrs′, indôrs′] vt. endorsed, endorsing [altered (after L) < ME endosen < OFr endosser < ML indorsare < L in, on, upon + dorsum, the back] 1. to write on the back of (a document); specif., a) to sign (one s name) as payee on the… … English World dictionary
endorse — in its modern marketing meaning ‘to give one s approval to (a product)’ was labelled by the Concise Oxford Dictionary in 1914 as ‘vulgar in advertisements’. Its original meaning is ‘to write on the back of (a document)’, from Latin dorsum ‘back’ … Modern English usage
endorse — Transferring asset ownership by signing the back of the asset s certificate. Bloomberg Financial Dictionary * * * endorse en‧dorse [ɪnˈdɔːs ǁ ˈdɔːrs] also indorse verb [transitive] 1. LAW … Financial and business terms
endorse — 01. You need to [endorse] this check before you can cash it. 02. Michael Jackson used to [endorse] Pepsi in a number of advertisements. 03. The policies [endorsed] by this party seem to be quite unpopular with the general public. 04. There are a… … Grammatical examples in English
endorse — verb ADVERB ▪ enthusiastically, heartily, strongly, warmly, wholeheartedly ▪ entirely, fully ▪ overwhelmingly, unani … Collocations dictionary
product — noun 1 sth that is made or formed ADJECTIVE ▪ good, right ▪ We have a good product, but it needs to be marketed better. ▪ the right product in the right place at the right time ▪ innovative … Collocations dictionary
endorse — also indorse transitive verb ( dorsed; dorsing) Etymology: alteration of obsolete endoss, from Middle English endosen, from Anglo French endosser, to put on, don, write on the back of, from en + dos back, from Latin dorsum Date: 1581 1. a. to… … New Collegiate Dictionary